Instagram ads agency
Instagram ads agency for Australian businesses
Reels, Stories, Feed and Explore placements for businesses whose product sells on sight, run by an agency that measures properly.
The short answer
- We run Instagram ads for visual-first businesses: Reels, Stories, Feed and Explore.
- Instagram-led buying is a deliberate strategy, not a checkbox inside a broad Meta campaign. We tell you which your business needs.
- Fee $750+GST/month, published. Results verified in GA4, not read off a dashboard, and the destination page is assessed before a dollar is spent.
Get your free paid social plan
Channel, budget and measurement, in writing, free.
When Instagram-first beats a broad Meta campaign
Meta's default is Advantage+ placements: 1 budget spread across Facebook and Instagram wherever the auction finds cheap results. For most service businesses that default is right, and we say so on the Meta ads page. Instagram-first buying wins in 3 specific cases:
- Your product is bought with the eyes: food, fitouts, renovations, beauty, fashion, venues. Instagram's surfaces are built for exactly that.
- Your buyer is under about 45 and discovery-driven: they follow the category before they buy it.
- Your creative is vertical video. Reels inventory rewards it, and a campaign built for Reels outperforms one that merely includes it.
If none of those describe you, we will recommend the broader Meta buy instead. The plan says which, in writing, before you spend anything.
What we run on Instagram
- Reels ads: full-screen vertical video, the placement with the most reach growth
- Stories ads: tap-through interruption between organic Stories
- Feed and Explore ads: still the workhorses for considered purchases
- Retargeting: profile visitors, video viewers and site traffic brought back to a page built to convert them
Measured like an ad account, not a mood board
Instagram performance gets reported in likes and reach by agencies that also sell posting. We do not post to feeds, so nothing in our report needs to flatter a content calendar. You get spend, clicks, conversions and cost per result, verified in GA4 against Instagram's own claims. We audited 87 GA4 properties in August 2026 and 55 measured nothing real; ours is wired before a dollar is spent.
1 fee, published: $750+GST/month
What you pay us
$750+GST/month
The management fee. Flat, published, and never a percentage of your spend, so our advice on your budget has no conflict of interest built into it.
What you pay Meta or TikTok
Your ad spend
Set by you, paid straight to the platform, and it stays yours. No lock-in contracts, no percentage-of-spend creep. The fee is the fee.
Most agencies quote the management fee only after a sales call. Ours is on the page, because a business owner comparing agencies deserves a number. Get your free paid social plan to see what the fee buys for your business.
Instagram ads questions, answered straight
How much do Instagram ads cost in Australia?
You set the ad spend and Meta's auction clears it; $1,000/month is the practical floor for lead generation, and visual-product businesses often run efficiently at $2,500/month and up. The management fee is $750+GST/month, published on every page.
Do Instagram ads work without a big follower count?
Yes. Instagram ads buy reach through the auction, not through your follower graph. A business with 200 followers and strong creative outperforms a 10,000-follower account with weak creative, because the ad, the offer and the landing page do the work.
Do you post content to our Instagram account?
No. We run Instagram advertising only. No posting, no grid management, no community replies. We run the ads. We don't post to your feed.
Should we run Instagram ads or Facebook ads?
Usually both, bought together through Meta Ads Manager, with the auction allocating by performance. Instagram-first buying is the right call for visual-first products, younger buyers and Reels-native creative; the free plan names the right structure for your case.
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Get your free paid social plan
Tell us what you sell. The plan arrives in writing: channel, budget and measurement, free.