Meta ads agency
Meta ads agency: Facebook and Instagram ads, measured properly
We buy Facebook and Instagram placements through Meta Ads Manager for Australian businesses, and we report what your analytics recorded, never just what Meta claims.
The short answer
- We plan, build and run Meta ads: Facebook and Instagram placements, 1 auction, 1 campaign structure.
- Management fee $750+GST/month, published. Ad spend is separate and yours.
- Reporting comes from GA4, checked against Meta's claims: the 2 numbers routinely disagree, and we show you both. The landing page and the channel choice decide the rest.
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What a Meta ads campaign includes
Meta ads are Facebook ads and Instagram ads bought together through Meta Ads Manager, which is where every serious Facebook advertising agency actually works. 1 campaign reaches both platforms, and the auction decides placement by performance.
- Campaign strategy and audience targeting built from your customer, not a template
- Ad creative direction: formats, hooks and copy that fit the feed they interrupt
- Conversion tracking wired before launch: pixel, Conversions API, GA4 key events
- Budget management and ongoing optimisation against real conversion data
- Plain-English reporting: what was spent, what came back, verified in GA4
The measurement problem every Facebook advertiser has
Meta grades its own work. Its dashboard attributes a conversion to your ads if the buyer plausibly saw one, even when search, referral or a returning customer did the converting. The result flatters every campaign. We audited 87 small-business GA4 properties in August 2026: 55 were measuring nothing real, and 1 had 42% of its conversions fabricated by a misfiring automation.
Our daily work is wiring GTM, GA4 and Enhanced Conversions on Google Ads accounts, and we bring exactly that discipline to Meta: conversions defined once, tracked end to end, reported from your analytics with Meta's claim alongside for comparison.
What Facebook ads cost in Australia
2 numbers matter. What you pay Meta: your ad spend, set by you, cleared through an auction. $1,000/month is the practical floor for lead generation; the auction needs roughly 50 conversions a month per ad set to optimise properly, and thin budgets starve it. What you pay us: $750+GST/month, flat. Not a percentage of spend, so our advice on your budget has no conflict of interest built into it.
Auction prices vary with your industry, audience and creative quality, because Meta charges what the competition for your audience's attention costs that day. The way to make Facebook ads cheaper is not to bid lower. It is better creative and a better landing page, which raise your relevance and drop your cost per result.
Your Meta ads are only as good as the page they land on
A Meta click is colder than a Google click: the person was interrupted, not searching. The landing page carries the sale. We build campaigns page-first, and we have 12 published landing page builds across 11 industries to show what converts.
1 fee, published: $750+GST/month
What you pay us
$750+GST/month
The management fee. Flat, published, and never a percentage of your spend, so our advice on your budget has no conflict of interest built into it.
What you pay Meta or TikTok
Your ad spend
Set by you, paid straight to the platform, and it stays yours. No lock-in contracts, no percentage-of-spend creep. The fee is the fee.
Most agencies quote the management fee only after a sales call. Ours is on the page, because a business owner comparing agencies deserves a number. Get your free paid social plan to see what the fee buys for your business.
Facebook ads cost questions, answered straight
How much do Facebook ads cost in Australia?
You control the total: ad spend is set by you and cleared through Meta's auction. For lead generation, $1,000/month in ad spend is the practical minimum for the auction to optimise against, and $2,500 to $5,000/month is where most established local businesses get reliable volume. The management fee is separate: $750+GST/month, published.
Is $10 a day enough for Facebook ads?
$10 a day (about $300/month) is enough to test creative and build retargeting audiences. It is not enough for the auction to optimise a lead campaign: at typical Australian conversion costs it produces too few conversions a month for Meta's delivery system to learn from. We say this before taking a dollar of it.
Are Facebook ads worth it for small businesses?
When the product suits discovery, they are: businesses whose customers can want them before searching for them. When every customer arrives in a crisis, search intent beats interruption and Google Ads is the better first buy. We publish that comparison rather than burying it.
Do you run Instagram ads as part of Meta ads?
Yes. Meta Ads Manager buys Facebook and Instagram placements in 1 campaign. When a business is visual-first and Instagram-led buying makes more sense than broad placements, we run it as a dedicated Instagram strategy.
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